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1．博览会参展的展柜规划要简练不要杂乱
1. Expo exhibition cabinet should be concise and not messy.
一般人在瞬间只能承受有限的信息。观众行走匆忙，若不能在瞬间取得清晰的信息，就不会产生爱好。另外，展柜杂乱也简略降低展柜人员的作业效率。展品要选择有代表性的铺排，必须有选择，必有所放弃。简练、明快是招引观众的**方法。相片、图表、文字说明应当清晰、简练。与展出目标和展出内容无关的规划装修应削减到**程度。
The average person can only bear limited information in a moment. If the audience is walking in a hurry, if they can not get clear information in an instant, they will not have hobbies. In addition, the mess of display cabinet also reduced the work efficiency of showcase personnel. The selection of representative items must be chosen and abandoned. Simple and quick is the best way to attract the audience. Photographs, charts, and text descriptions should be clear and concise. Planning and decoration related to exhibition targets and exhibition contents should be reduced to a minimum.
2．博览会参展的展柜规划要考虑人流组织
2. exhibitors in the Expo should consider the flow of people.
参展企业或许期望在展柜内有很多的能自在走动的观众;或许期望招引很多的观众，但是只让经筛选的观众走进展柜；或许期望记载每一观众的数据或许期望只记载经筛选的少量观众；或许甚至不考虑此作业。展柜组织对人流操控办理是关键因素。因而，博览会参展的展柜规划人员在开端就要了解参展企业期望何种人流。
The exhibitors may expect to have a lot of free visitors in the showcase; it may be expected to attract a lot of audience, but only the screened audience will walk into the showcase; it may be expected that the data of each audience may be expected to only record a small number of screened spectators; maybe even do not consider the job. Showcase organization is the key factor in handling flow control. Therefore, the exhibitors at the fair will begin to understand what kind of people the exhibitors expect.
3．博览会参展的展柜规划的展柜要易建易拆
3. the exhibition cabinet for exhibitors will be easy to build and easily demolished.
展柜结构应当简略，在规则时刻内可以装拆。建拆施工时刻一般由博览会组织者决议。博览会参展的展柜规划人员在开端规划前应当了解施工时刻。
The display cabinet should be simple in structure, and can be assembled and disassembled at any time. The construction time is usually decided by the organizer of the fair. The exhibitors at the fair should know the construction time before planning.
4．博览会参展的展柜规划要清晰表达主题，清晰传达信息
4. the Expo showcase planning should clearly express the theme and clearly convey the information.
主题是参展企业期望传达给参观者的基本信息和形象，一般是参展企业自身或产品。清晰的主题从一方面看就是焦点，从另一方面看就是运用合适的颜色、图表和安置，用协调一致的方法以形成一致的形象。
The theme is the basic information and image that the exhibitors expect to convey to the visitors, usually the exhibitors themselves or products. A clear theme is the focus on the one hand, and on the other hand, it is the use of appropriate colors, charts, and placement, and a consistent approach to the formation of a consistent image. |
