|
珠宝展柜设计是基于珠宝首饰自身的特点，通过珠宝店面综合设计达到对首饰的保护和品牌的宣传。从设计、制作到应用的整个过程来看，珠宝展柜设计是集视觉传达设计、工业设计、消费心理学、市场营销学等多个领域为一体的综合性学科。珠宝展柜设计以保护和美化首饰、安全流通以及方便储运为基础，通过精准的设计定位与构思，以成熟的技术手段和独特的艺术形式，借助于市场营销和消费心理学的技巧，提高消费者对首饰品牌的认知，最终实现首饰销售量的提高和首饰品牌建设的长期稳定发展。
The design of jewellery is based on the characteristics of jewellery itself. It can protect the jewelry and promote the brand through the comprehensive design of jewelry store. From the whole process of design, manufacture and application, jewelry showcase design is a comprehensive discipline integrating visual communication design, industrial design, consumer psychology, marketing and other fields. Jewelry design to protect and beautify the safe and convenient transportation, jewelry circulation as the foundation, through the design of precise positioning and conception, with mature technology and unique artistic form, with the help of the consumer psychology and marketing skills, improve consumer awareness of the jewelry brand, and ultimately improve the long-term stable development of jewelry sales and jewelry brand building.
因此，近几年随着国外高端珠宝品牌陆续进驻中国珠宝市场，并以其鲜明的市场定位、独特的品牌文化、尊贵的品牌形象迅速占领了国内高端珠宝市场。越来越多的珠宝品牌企业意识到品牌在市场竞争中的重要性，纷纷走上了品牌提升的道路。
Therefore, in recent years, as foreign high-end jewelry brands have entered the Chinese jewelry market, they have occupied the domestic high-end jewelry market with their distinctive market positioning, unique brand culture and distinguished brand image. More and more jewelry brand enterprises are aware of the importance of brand in the market competition, and have embarked on the road of brand promotion. |
